B2B Digital Marketing Agency
B2B paid ads that actually fill
your pipeline.
Linkedin ads, Google ads (+Meta) built for B2B SaaS. Expert-led management, AI-native reporting.
2026 B2B playbook
We are built on 7 years hands-on experience in B2B SaaS.
6+
B2B BRANDS SCALED
$2K
FLAT MONTHLY FEE
AI
NATIVE REPORTING
<1wk
TO FIRST CAMPAIGN
The Problem
Why most B2B ad spend disappears without a trace
Generic marketers run the same playbook for B2C brands and enterprise retailers. B2B SaaS is a different game – longer cycles, smaller audiences, complex buyers.
WHAT WE DO
B2B channels.
One engine. One team.
We specialize in Google and LinkedIn, sometimes Meta – the channels that reach B2B buyers at intent and awareness. No stretching thin across everything.
Linkedin Ads
Funnel-less LinkedIn campaigns targeting your exact ICP – starting with match lists and multi-angle messaging. From awareness to booked demo.
Google Ads
Capture in-market demand from buyers actively searching for your solution. Search and Demang Gen campaigns built for B2B deal cycles.
CRO & Landing Pages
Ads get people to the door. Landing pages close them. We build, test, and iterate on dedicated landing pages – copy, layout, form, proof.
Reporting that thinks
with you.
We don’t send slide decks with screenshots. You get a documented dashboard you can open on a Tuesday and compare to the past week.
How it works
From kickoff to pipeline
in weeks, not quarters.
A boutique team means no handoffs, no account managers playing telephone. You work directly with the strategist.
01
Week 1
Deep Audit & ICP Lock
We dig into your current setup, your ICP, your sales data, and your competitors. Positioning before pixels.
02
Week 2
Campaign Architecture
Full-funnel structure built on LinkedIn and Google. audiences, bidding strategy, creative brief – ready before launch.
03
Week 3
Launch & Iterate
Go live. We test aggressively in weeks 1-4 – creatives, audiences, landing page variants – to find what works fast.
04
Week 4
Scale & Report
Double down on winners. AI-powered weekly reporting. Continuous CRO on landing pages. Compounding results.
Results
Real numbers.
Real pipeline.
A small B2B portfolio – yet all of it real.
Your.Rentals – B2B SaaS, Property Management
1.5x
ACTIVATIONS VOLUME
↓42%
Cost per MQL
8.1%
Landing page CVR
“Ilya (PotokLab) demonstrated exceptional efficiency in ensuring our acquisition objectives were consistently met from quarter to quarter. Besides, Ilya explored emerging technologies and tools, and advocated for their adoption within our team..”
— Vivan Chin, Head of Marketing
5Nine Software – B2B SaaS, Hyper-V Virtualization
$200K
Pipeline in 6 months
34%
MQL→SQL conversion
↓47%
Time to conversion
“PotokLab integrated mailing campaigns, LinkedIn Ads and SalesForce. Ilya was always reliable, professional, and delivered good quality work.“
— Symon Perriman, VP of Marketing
Surfaice – B2B SaaS, AEC engineering
24
Leads in 2 weeks
$83
Below market CPL
8.1%
Landing page CVR
“Great experience with LinkedIn Ads. Not only did PotokLab bring quality contacts for our startup, but he was proactively giving feedback on our document assets and messaging. Highly recommended specialists.”
— Konstantin Alverin, Co-founder
More cases from the B2C world.
Audio podcast paid promotion
MIT SLOAN (USA) podcast promotion on Google Ads, Meta ads, Reddit ads with rapid results.
Results
Money remittance startup
Google Ads, Meta Ads management with focus on cost of signup reduction and increase in customer LTV.
Results
Fit
Built for a specific type
of B2B company.
We’re deliberately small. We take a handful of clients at a time. Here’s who we’re a fit for – and who we’re not.
PRICING
Simple. Transparent.
No retainer traps.
No long-term lock-ins, no hidden setup fees, no surprises.
MONTHLY MANAGEMENT
Ad spend billed directly to you. Cancel anytime.
PAID ADS AUDIT
One-time. Includes 2 months of implementation support.
WHO’S BEHIND THIS
A creative strategist
obsessed with B2B pipeline.
I’m Ilya, the founder of PotokLab. Before starting the agency, I spent years inside B2B/B2C SaaS marketing teams – running campaigns, iterating on landing pages, and learning why most ad spend doesn’t convert.
Every client I take on gets my direct attention, my pro-activity, and my honest takes – even when that means telling you your offer needs work before we touch ads.
My edge is the combination: paid performance + landing page experimentation + AI-team for content & reporting. It’s not everything – just what moves B2B pipeline.
Get the
B2B Playbook.
Just the playbook.
READY TO TALK?