Client: peakpicks.ai
Industry: E-commerce SaaS
Product: Predictive AI for Amazon Sellers
Services: Google Ads Strategy, Conversion Tracking (GTM), Performance Campaigns
Period: June–July 2024

PeakPicks approached us with a clear challenge: improve the cost-efficiency of their newly launched paid acquisition campaigns and set up proper conversion tracking across their web to app funnel. Initial client campaigns were under-optimized and lacked the granularity to measure meaningful business actions like Pricing plan selection or in-app Trial reports.

Key Objectives

  • Reduce cost per registration and scale conversion volume
  • Rebuild tracking architecture to reflect actual user intent and funnel performance
  • Offer Google Ads strategy for incremental growth
  • Prepare for potential scaling to Bing Ads

Results

  • Decreased Signup CPA from $24 to $9
  • Performance Max campaign outperformed expectations in early tests
  • Search campaigns stabilized at $12 CPA after restructuring
  • Full-funnel visibility in GA4 from ad click to in-app actions
  • Reliable infrastructure for scaling, including Bing Ads readiness

What was done by PotokLab

1. Campaign Optimization

  • Restructured existing Search Ads: new ad group structure, pruned ineffective keywords (negative lists), and integrated new ones.
  • Applied a Search ads target CPA (tCPA) of $10 (down from real CPA of ~$24 before engagement).
  • Improved assets: visually appealing images on Search ads for increased CTR and ad rank.
  • Tested out Performance Max campaign, which quickly showed promising results — cost per registration dropped to $9.

2. Conversions with GTM

  • Built and deployed a Google Tag Manager container with event tracking for web and app.
  • Defined GA4 conversion events for critical user actions (e.g. registration, “Get free trial report”, “Buy Now” buttons).
  • Assigned monetary value tiers to conversions: $5–$20 depending on user intent.
  • Troubleshot and patched Buy Now triggers in the app, despite limitations caused by markup issues.
  • Workflow: tested on a staging GTM container to avoid disrupting the production site tracking.

3. Strategic Planning

  • Delivered a budget forecast and scaling proposal through Google Sheets for full transparency
  • Proposed gradual budget increases and paused campaigns as needed during client-side site updates
  • Set up Bing Ads account, imported Search campaigns from Google, and prepared for future launch once conversions are active